A proud Louisiana native and lifelong entrepreneur, Tracy Daire launched Jolie Femme Boutique in 2020, inspired by her passion for shopping, fashion, and helping women feel like their most beautiful selves. "Jolie Femme" means Pretty Lady in Cajun French — a nod to Tracy’s roots and the boutique’s mission to celebrate beauty in every woman.

When she’s not curating stylish collections, Tracy is loving life as a wife, mom of two, and proud grandmother to five wonderful grandkids.

At Jolie Femme, fashion isn’t just about clothes — it’s about confidence, connection, and a little Cajun charm.