About Us

Meet the Jolie Femme Boutique Team

Blue and White Stripe Button Down - Jolie Femme Boutique

Tracy Daire | Owner & Entrepreneur

A proud Louisiana native and lifelong entrepreneur, Tracy Daire launched Jolie Femme Boutique in 2020, inspired by her passion for shopping, fashion, and helping women feel like their most beautiful selves. "Jolie Femme" means Pretty Lady in Cajun French — a nod to Tracy’s roots and the boutique’s mission to celebrate beauty in every woman.

When she’s not curating stylish collections, Tracy is loving life as a wife, mom of two, and proud grandmother to five wonderful grandkids.

At Jolie Femme, fashion isn’t just about clothes — it’s about confidence, connection, and a little Cajun charm.

Brandy Wills | Personal Stylist | Marketing

Brandy Wills is a personal stylist, content creator, and marketing creative with a passion for helping women look and feel their absolute best. A Mississippi girl now living in Louisiana, she blends Southern charm with real-life style for modern women. As a wife and mother of four, Brandy understands the balance of everyday life and effortless fashion, inspiring women to feel confident, beautiful, and truly seen.